Casa Marin — Brand Identity and Packaging

Illustrator, Photoshop


Brand identity and packaging for a fictional restaurant. The brief was a range of flavored liqueurs that could sit on a back bar next to established brands without reading as a novelty. Engraved frame and hand-drawn gecko, both built in Illustrator. Includes front and back labels with full legal copy, the flavor range, and applications on a tote, mug, and coaster. Self-directed.

Berry Red front label, engraved frame and hand-drawn gecko, on a dark green ground
The full flavour range, six bottles fanned out against foliage, with body copy alongside
Back label with the government warning, proof and volume, barcode and QR code
Canvas tote printed with the gecko and the Casa Marin wordmark Round sand-coloured coaster with the gecko and wordmark White mug with the gecko and wordmark in pink
The presentation deck, all slides laid out together