DropPin — App Concept and Identity

Figma, Illustrator, Photoshop


A mobile app concept for finding the midpoint between friends and seeing what is happening around it. Personal project, three months, solo. Covers competitor research, information architecture, a small identity system, and the full consumer interface. The business-facing side is mapped at the flow level and not yet designed, which is noted in the case study.

DropPin cover board: the wordmark with pin, two phone screens, and the project details
How it works, project goals, challenges and role
Research board: problem statement, questions, competitors and key features
Wireframes, UI elements, branding, the interface screens and delivery notes